Network downtime doesn’t just mean frustrated users, but potentially also lost revenue, compromised security, and damaged reputation. Yet despite massive investments in monitoring tools, many organizations still lack comprehensive network observability.
The question isn’t whether you’re collecting data; it’s whether you’re collecting the right data and transforming it into actionable intelligence.
With cloud workloads, remote offices, IoT/edge devices, and hybrid architectures now the norm, the complexity of modern IT environments has exploded. Traditional monitoring approaches that worked in simpler, more centralized networks are now leaving dangerous blind spots that attackers exploit and in which performance issues become lost.
Does Your Data Actually Provide Insight?
Most network and security teams believe they have comprehensive visibility across their environments. After all, they’re running multiple monitoring tools, collecting logs, and generating plenty of dashboards.
But having data isn’t the same as having insight.
What happens when your security team detects suspicious activity on a server, but it takes hours to understand how the threat entered and proliferated your network?
Or when your network team sees performance degradation, but can’t quickly identify whether it’s affecting specific business units, users, or applications?
Or when your CTO wants to allocate network costs by department, but your tools can’t provide that granular view?
These aren’t isolated issues, but symptoms of incomplete network observability that plague organizations across every industry and size.
Why Traditional Monitoring Falls Short
The fundamental problem with most monitoring strategies is that they’re built on outdated assumptions about network architecture and threat landscapes. Many organizations rely heavily on SNMP polling, packet capture at key points, and log aggregation. While these approaches have their place, they create several critical gaps:
Incomplete Coverage: Traditional approaches often miss east-west traffic—the lateral movement that happens between systems within your network. This is exactly where advanced persistent threats and insider attacks thrive. When you can only see north-south traffic at the perimeter, you’re missing the vast majority of communications that could reveal security incidents or performance bottlenecks.
Disconnected Data: Most monitoring tools collect their own isolated datasets without correlating information across sources. Your flow data lives in one system, your security logs in another, and your application performance metrics in a third. This fragmentation makes it nearly impossible to quickly connect the dots during an incident, turning what should be minutes of investigation into hours of manual correlation.
Reactive Approach: Many monitoring strategies focus on alerting after problems occur rather than identifying anomalies before they become incidents. Without proper baselines and intelligent analysis, teams spend their time fighting fires instead of preventing them.
Why Flow-Based Observability Works Better
This is where flow-based network observability becomes a game-changer. Unlike traditional packet capture or SNMP polling, flow data provides a lightweight yet comprehensive view of network communications that scales with modern environments.
Flow technologies like NetFlow, IPFIX, and sFlow capture metadata about network conversations—i.e., who’s talking to whom, when, how much data is being transferred, and through which applications. This approach provides several key advantages that traditional monitoring can’t match.
First, flow data gives you complete visibility into all movement within your network. While perimeter tools might catch threats coming in, flow analysis reveals how attackers move between systems once they’re inside. This capability is crucial for detecting advanced threats that use legitimate credentials and move slowly through your environment to avoid detection.
Second, modern flow analysis platforms use artificial intelligence and machine learning to establish baselines of normal behavior and detect anomalies automatically. Instead of relying on static rules that generate false positives, these systems learn what normal looks like for your specific environment and alert you when behavior deviates from established patterns.
Beyond Security: The Business Impact of Network Observability
While security benefits often drive initial interest in network observability, the business impact extends far beyond threat detection. Organizations with comprehensive observability gain significant advantages in operational efficiency, cost management, and strategic planning.
Consider the ability to associate network traffic with specific business units or cost centers. Without this capability, network resources are treated as shared overhead rather than allocated expenses. With proper traffic attribution, you can identify which departments are driving bandwidth costs, optimize resource allocation, and make data-driven decisions about network investments.
This level of insight also enables more effective capacity planning and performance optimization. Instead of guessing which applications or business functions might be affected by network changes, you can model the impact and make informed decisions about upgrades, migrations, or architectural changes.
Integration with Your Vendors
One of the most overlooked aspects of effective observability is integration with existing vendor ecosystems—vendor agnostic, if you will. Many organizations invest heavily in security and infrastructure platforms from vendors like Cisco, Palo Alto Networks, Fortinet, and major cloud providers, but they fail to leverage the enhanced metadata these systems can provide.
Modern security appliances and network infrastructure don’t just export basic flow information—they can provide enriched data including user identity, application classifications, VPN session details, and security event correlation. However, this valuable context is often lost because some monitoring platforms don’t properly parse and correlate these enhanced data fields.
Organizations that successfully integrate their observability platforms with their existing vendor ecosystems can dramatically reduce investigation time and improve the accuracy of their analysis. Instead of manually correlating data across multiple systems, teams get a unified view that combines network flows with security events, user information, and application context.
Ready to Evaluate Your Observability Posture?
We’ve developed a comprehensive 10-point checklist that guides you through evaluating every aspect of your network observability strategy. In it, we’ve also included tips like:
- What baselining features to look for in an observability solution
- What to ask vendors when evaluating platforms
- What metadata you should leverage from major vendors
Download the Complete Network Observability Readiness Checklist to start your assessment today.
We’ve also put together a video series going over the 10-Point Observability Checklist on Plixer’s YouTube channel.